Brand Competitive Analysis Coursework - 275 Words

Brand Competitive Analysis (Coursework Sample) Content: Name:Lecture:Course:Date:Brand Competitive AnalysisIntroductionTopshopÂis a British international retailer that focuses in style shoes, clothing, accessories, and make-up. It has about 440 shops throughout 37 nations and internet operations in a number of its markets. The major competitors of Topshop are French Connection, GAP, Zara, and HM. Topshop is facing competitions throughout the years that cause it to have competitive strategies. It is only that what sells first and well liked will constantly have the benefit. Topshop gives wide range of products and services in order to meet the diverse consumers they attract and give essential to innovative developments, maintaining Topshop on top of the fashion game.Comparison TableTopshop Zara HM Topshop produce competitive prices and high quality products and services compared to HM. Competitive prices and quality products Produce quality product Has larger market than HM Has the largest market Lowest market compared to Topshop an Zara Products are edgier Zara is much preferred due to a number of aspects, they appear much edgier Products are not Support and fit with the current brand image and future brand objective Support current brand image Fit future brand objective Those individuals who like to maintain the current fashion prefer Topshop. Zara seems to support a more standard fashion that can be worn from time to time Support less standard fashion compared to Topshop and Zara Topshop products are less expensive compared to Zara...